![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/5698b56ff5a1a5457bc2fd4b029108843769d42b/68_0_2063_1238/master/2063.jpg?width=700&quality=85&auto=format&fit=max&s=0cc478cf7d4aa54f3896ac7c5cade744)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times](https://twt-thumbs.washtimes.com/media/image/2019/01/14/Gillette_shaving_c0-0-1784-1040_s1200x700.jpg?f55b3b5ca4825a2f09e6930ed5546f11e4de7e4c)
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
Gillette backflips on 'toxic masculinity' with new firefighter ad | news.com.au — Australia's leading news site
![Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity' | The Sun Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity' | The Sun](https://www.thesun.co.uk/wp-content/uploads/2019/01/NINTCHDBPICT000461920742.jpg)
Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity' | The Sun
![Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/01/15/17/8559170-0-image-a-3_1547572081487.jpg)
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
![You just lost a customer': American men boycott Gillette in outrage over 'toxic masculinity' ad | Daily Mail Online You just lost a customer': American men boycott Gillette in outrage over 'toxic masculinity' ad | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/01/15/19/8564168-0-image-a-8_1547579264854.jpg)
You just lost a customer': American men boycott Gillette in outrage over 'toxic masculinity' ad | Daily Mail Online
![Piers Morgan in furious clash with Good Morning Britain guest over new Gillette ad showing 'toxic men' | The Sun Piers Morgan in furious clash with Good Morning Britain guest over new Gillette ad showing 'toxic men' | The Sun](https://www.thesun.co.uk/wp-content/uploads/2019/01/DD-COMPOSITE-BBQ.jpg)
Piers Morgan in furious clash with Good Morning Britain guest over new Gillette ad showing 'toxic men' | The Sun
![Gillette says it is “shifting the spotlight from social issues” after an ad about “toxic masculinity” caused a customer backlash. : r/KotakuInAction Gillette says it is “shifting the spotlight from social issues” after an ad about “toxic masculinity” caused a customer backlash. : r/KotakuInAction](https://external-preview.redd.it/Mrnkdgyo6C8rzyzM0XOoKtgRouvESziTIHhcHHtvu7A.jpg?auto=webp&s=bea6cb418140fe652112fcba6d1c57fdaa742640)